Tag Archives: value

Art Sales: Pricing and Value

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Selling art is never easy.

Any artist can have a hard time convincing the public that the prices they set are legitimate.  Outsider artists have a more difficult time because of the perception that their art is somehow less valuable, because the artist hasn’t received formal art training. That perception is most dangerous when it’s held, not by the public, but by the artist him/herself.  We work hard to squash that perception when we see it in the artists.

(This is where I might normally get up on my soapbox, and vent about the myth of the “real artist” … but I won’t.)

Many of the EC artists have trouble pricing their art, and need some help.  When we provide that help, we have simple guidelines.

#1:  Numbers have to be real (“Ten hundred million thousand dollars” is… interesting to think about, but pretty unreal). Continue reading

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